What before was known as Autumn, Winter, Spring and Summer collections is now known in the Fashion industry as Fast-Fashion because of its 52 collections during a year. The collections are increasing over the years because of the consumerism positioned by marketing to the consumer.
These posters, printed in letterpress, focus on the action of consumption that is abject from necessity. The key word is Consumerism. The aim with the repetition is to overuse the letters in an exaggerated way that would make the poster full, crazy and unorganised. Perhaps, a connection with our actual world.
Complementary to this work, a 15 second video was produced where the environment is a factory, based in North London, in order to demonstrate its genius loci, also known as the prevailing spirit of a place.