The brief consisted in creating either an intervention, a hack or a reapproriation of an existing typographic system using the language, structures and medium of typography in order to create change within a social context.
How can Yellow Pages be hacked in order to show the existing dichotomy between digital and analogue that has been created? Tinder is massive in our society nowadays. Almost everybody uses it and it has had a huge successful amongst people of various ages. At the end of the day, the Yellow Pages and Tinder are different, but the same. One sells businesses, the other sells people - a perfect dichotomy.
The publication was printed in risograph.